Privacy Policy

1. Introduction

Sitezum is a trading name of EFG GROUP LTD, a private limited company registered in England and Wales under company number 16558737, with its registered office at Ground Floor 5 North Court, Armstrong Road, Maidstone, England, ME15 6JZ.

EFG GROUP LTD is the controller of personal information processed in connection with the Sitezum platform, except where otherwise stated.

Sitezum provides an AI-powered website creation, editing and hosting platform.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit Sitezum, create an account, generate or manage a website, use our AI-powered features, contact us or otherwise use our services.

For questions about this Privacy Policy or how we use your personal information, contact us at support@sitezum.com.

2. Information we collect

We may collect and process the following categories of information.

Account information

This may include your name, email address, login information, account identifiers and authentication information.

Business and website information

This may include your business name, business description, industry, services, products, pricing, contact details, opening hours, service areas, social media information and other information you provide when creating or editing a website.

Content you provide

This may include text, prompts, instructions, images, logos, menus, documents, photographs and other files or information you upload or provide to Sitezum.

AI interaction data

We may process the prompts, instructions and follow-up responses you provide to Sitezum's AI features.

We may also process information about proposed and applied website edits so that Sitezum can understand and action your requests, maintain conversational context and provide the website editing service.

Website and usage data

We may collect technical and usage information including IP address, browser type, device information, operating system, pages visited, feature usage, timestamps, error information and interaction data.

Payment and subscription information

Where you purchase a subscription or paid service, payment processing may be handled by a third-party payment provider.

We may receive information about your subscription, payment status, billing history and transaction identifiers.

We do not normally receive or store your full payment card details.

Support communications

If you contact us, we may retain your message, contact details and any information you provide in connection with your support request.

3. How we use your information

We may use personal information to:

• create and manage your Sitezum account;
• provide the Sitezum platform and services;
• generate websites and website content;
• understand and action website editing requests;
• maintain context for website editing conversations;
• process AI prompts and instructions;
• save and publish website changes;
• host and operate websites created through Sitezum;
• manage subscriptions and payments;
• provide customer support;
• send service and account communications;
• detect fraud, misuse and security threats;
• diagnose errors and improve platform reliability;
• understand how Sitezum is used;
• improve our products, services and user experience;
• comply with legal and regulatory obligations; and
• establish, exercise or defend legal claims.

4. Our lawful bases for processing

Depending on the circumstances, we may process personal information on one or more of the following lawful bases.

Contract

Processing may be necessary to provide Sitezum or take steps at your request before entering into a contract.

Legitimate interests

Processing may be necessary for our legitimate interests, including operating, securing, supporting and improving Sitezum, provided those interests are not overridden by your rights.

Legal obligation

Processing may be necessary for us to comply with a legal obligation.

Consent

Where required, we may ask for your consent, including for certain marketing or storage and access technologies.

Where we rely on consent, you may withdraw that consent at any time.

5. AI processing

Sitezum uses artificial intelligence to help create, edit and improve websites.

When you submit a prompt, instruction, image, document or other content to an AI-powered feature, that information may be processed to understand your request and generate or propose an appropriate website action, change or response.

Sitezum may use third-party artificial intelligence and technology providers to support these features.

AI-generated output may not always be accurate, complete or suitable.

Users should review their website and important business information before publishing or relying on it.

Sitezum may use structured website operations and automated verification processes to help determine whether a requested website change has been applied.

We do not intentionally use AI to make decisions that produce legal or similarly significant effects about individuals solely through automated processing.

6. How we share information

We may share personal information with trusted service providers that help us operate Sitezum, including providers of:

• cloud hosting and infrastructure;
• databases and data storage;
• artificial intelligence and machine learning services;
• authentication;
• payment processing;
• email and communications;
• analytics and performance monitoring;
• security and fraud prevention; and
• domain or website infrastructure services.

These providers may process information only as necessary to provide services to us and subject to applicable contractual and data protection requirements.

We may also disclose information where required by law, court order or a competent authority, or where reasonably necessary to protect Sitezum, our users or others.

If our business or assets are sold, merged, reorganised or transferred, information may be disclosed to relevant parties as part of that transaction.

7. Published websites

Information you choose to publish on a Sitezum website may become publicly accessible on the internet.

This may include business names, telephone numbers, email addresses, team information, images, testimonials, opening hours, prices and other website content.

You are responsible for ensuring you have the right to publish personal information and other content you add to your website.

8. International data transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps required by applicable data protection law.

This may include relying on applicable adequacy regulations or appropriate contractual safeguards.

9. How long we keep information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing Sitezum, maintaining appropriate business records, resolving disputes and meeting legal, accounting or regulatory requirements.

Account and website information may generally be retained while your account is active.

Following account closure, some information may be retained for a reasonable period where required for legal, security, fraud prevention, backup or record-keeping purposes.

We may delete or anonymise information when it is no longer required.

10. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.

You are responsible for keeping your login details secure and should contact us if you believe your account has been compromised.

11. Your data protection rights

Depending on applicable law and the circumstances, you may have the right to:

• request access to your personal information;
• request correction of inaccurate information;
• request deletion of your information;
• request restriction of processing;
• object to certain processing;
• request portability of certain information;
• withdraw consent where processing is based on consent; and
• complain to a data protection regulator.

To exercise your rights, contact support@sitezum.com.

You may also have the right to complain to the Information Commissioner's Office.

12. Cookies and similar technologies

Sitezum may use cookies and similar storage or access technologies to operate the platform, maintain sessions, protect accounts, remember preferences, understand service performance and, where applicable, measure usage.

Where consent is legally required, we will request consent before using the relevant technology.

You can manage available choices through our cookie or privacy controls where provided.

13. Children's privacy

Sitezum is intended for business and professional use and is not directed at children.

We do not knowingly collect personal information directly from children for the purpose of creating Sitezum accounts.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Where appropriate, we may notify users of material changes through Sitezum or by email.

The latest version will be published on our website with the updated date.

15. Contact us

For privacy questions, requests or complaints, contact: